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M·A·C Cosmetics
Art Direction
I lead art direction from concept through execution, shaping lighting, composition, casting, and mood to create distinctive imagery. Each shoot balances product clarity with a strong point of view, creating visuals designed to translate seamlessly across digital, campaign, and retail environments.
Site Design
Throughout my time at M·A·C, I’ve designed hundreds of website refreshes spanning product launches, promotional campaigns, educational content, and regional initiatives. Each experience balances bold visual storytelling with thoughtful design and usability, creating digital experiences that feel distinctly M·A·C while engaging customers across the journey.
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Email Design
I design email campaigns for M·A·C that translate product launches, promotions, and brand stories into engaging CRM experiences. Each campaign balances bold creative with clear messaging and strategic hierarchy, using data-driven insights to optimize for engagement and user experience while driving customers from inbox to basket.
Media
The media environment is integral to every brand today. My work focuses on creating eye-catching visuals that drive engagement and educate the consumer. From static posts to dynamic ads, I craft content that resonates with diverse audiences and strengthens brand presence on social media.
Store Visualization
I bring the M·A·C brand into physical spaces through storefronts, signage, and product displays. The work translates campaign ideas into immersive retail experiences while maintaining a consistent visual language across digital and physical touchpoints.
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American Eagle
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